Satish Katiyar picture
I have 30 years of experience in technology development and management roles. I am currently working on a software startup, while also advising companies and providing consulting services in very specific areas of my expertise

Expertise

Expertise

AI, Machine Learning

Pioneered the use of AI / machine learning in major search engines as early as 2002, as part of the teams at AltaVista and Yahoo. Researched and developed AI based advertising tech from ground up at Turn. Used conversational (generative) AI for customer facing voice application at startup aiSell

Big Data

Developed big data technologies that stored the entire web at AltaVista and Yahoo. Early user of Hadoop, Hive, and Spark at Cox and eBay for processing of logs data and use of machine learning in advertising technologies. Provided big data cloud as a product and service at SAP Big Data Services

Ad Tech

Developed and launched RTB ad exchange at Cox Digital. Developed demand side technologies (bidder+) from ground up at Turn. Developed audience network advertising product from ground up at eBay using eBay's ecommerce data. Managed product ads and other ad products at eBay

Search Engines

As one of the leads, developed Yahoo's search engine and replaced Google's engine from Yahoo's site. Optimized search engine software and hardware for price-performance. Developed AltaVista search engine as one of the leads. Integrated a licensed text search code base into Informix database engine as the lead engineer. Used Lucene and Solr at multiple companies, including the most recent startup aiSell

Cloud Infrastructure

Developed cloud software and hardware for AltaVista search engine with better price-performance. Developed and optimized Yahoo's cloud for performance. Developed parts of private clouds at ad tech companies Turn and Cox Digital. Managed eBay's private cloud dedicated for ad tech. Managed engineering of data cloud product at SAP Big Data Services. Extensively used AWS and Google Cloud at all my startups

Outsourcing, multisite

Planned outsourcing, recruited offshore team and set up a development center in India while at Cox Digital. Managed offshore teams and processes at eBay. Managed multi-site and remote teams at SAP, eBay, and Cox Digital

Local and eCommerce

Conceptualized and developed a local commerce marketplace, all its technology components, and infrastructure for my startup Recycalize. Ideated and developed full stack software for my local commerce startup aiSell. Managed development of ecommerce components at eBay

Engineering Management

Recruited and developed some of the highest caliber talent and teams in the industry at Turn, Cox, and eBay. Restructured and optimized teams at Cox and eBay. Implemented effective development processes and development tools at eBay, Cox, Turn, and Recycalize. Represented organizations at conferences and events

Product Management

Took products from ideation to specifications, development, and launch at all my startups and Cox Digital. Steered major products and features to align with changing company priorities as part of executive teams at Cox and eBay. Reduced the share of Google ads on eBay properties in favor of our own ads while maintaining revenue level

General Management

Delivered accelerated revenue each year for eBay audience network as general manager responsible for research, engineering, product management, data centers operations, ad ops, and marketing. Helped engineer alignment among competing products across eBay and PayPal under one umbrella. Did due-diligence on multiple acquisition targets at Cox and eBay

Experience

Experience

Advisory & Consulting

Consulting

Examples of projects that I typically work on

Research and Innovation

  • Ideate and plan generative AI implementation
  • Plan for other AI and machine learning projects
  • Translate strategy into product and tech designs
  • Help build patentable technologies
  • Research technology stacks of competitors

Software Engineering

  • Review architecture and design
  • Transform prototypes into robust and scaled systems
  • Optimize infrastructure for price-performance
  • Reduce cloud infrastructure costs
  • Some hands-on help in implementation

Management

  • Fill interim VPE, CTO, CPO roles
  • Review tech and processes to identify bottlenecks
  • Recommend team reorganization and optimization
  • Help recruit core of engineering and research teams
  • Any special projects for senior executives

Contact

Contact

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